colourpop business cards colourpop business cards colourpop promo spread colourpop promo spread 2

Colourpop is an online cosmetic store, located in sunny California. A new logo, and visual identity is created to refresh the brand, for their transition into retail stores.

The identity encaptures the youth, and affordability of the brand. The logo is made up of two components; the logotype, and the graphic element. The illustrative element is repeated throughout their identity to emphasize and showcase their makeup.